Become The Hunted Instead Of the Hunter

Become The Hunted Instead Of The Hunter.

Wow, what a day!

My friends Brad & Amber just bought a nice 1.3 acres of Texas hill country property just south of Austin.

Man... Gorgeous!

A beautiful vista in the back over-looking the hills. A golf course in the works. A small lake stocked with bass and his next door neighbor is the Ambassador to Mexico!

Anyway, we took my truck out there because I've got my eye on the lot right next to theirs, and made a day trip of it.

These two kids just got married recently and after noticing the fantastic ring on Amber's finger, I asked her where they got it.

"Americu's Diamond" was the answer, which turned out to be the perfect inspiration for this article.
"Becoming the hunted instead of the hunter"

What does a jewelry store have to do with networking you ask?

Well ordinarily not much, but THIS store does because of HOW they build their business.

For as many years as I can remember, Americus has been advertising a late-night 30 minute diamond grading course on the local cable channels here in town.

They have NOT been advertising their diamonds for Valentine's Day, anniversaries, etc, etc, etc.

In fact, they weren't advertising their diamonds at all!

What they WERE doing, was advertising this free course which will teach you, the viewer, how to select and grade a diamond yourself, so you know if you're really getting a deal or not when you DO decide to go shopping where ever that may be.

Do you see what they have done here?

Do you see how smart these guys are?

Instead of positioning themselves as just another jewelry peddler, they have positioned themselves as EXPERTS, who freely GIVE their help and guidance which then builds TRUST and a RELATIONSHIP with their viewers.

"I don't want your money now. I want to help you first."

The end result:

THEY DESTROYED the competition. I mean CLOBBERED THEM!
Americu's Diamond is now the largest diamond dealer in the entire country!!!

The moral of the story is this:

When your audience sees you as an expert who wants to help, instead of a sales person after a dollar, they will GLADLY come STRAIGHT TO YOU, as soon as they ARE ready to make a purchase.

Experts never have to advertise. They ALWAYS have a line of eager customers waiting outside their door.

It's the greedy, short-sighted, selfish bunch who have to hawk their wares day-in and day-out.

Stop advertising your opportunity, and start advertising your expertise and your knowledge.

In the phone scripts you use. The sizzle calls you plug your leads into. The emails you send.

Then conference calls you hold. The cover letters you write.

EVERYTHING you say or do needs to enhance your position as an expert and a leader who can show your prospect Bill EXACTLY how to get what he really wants.

Because THAT reason, and ONLY THAT reason is why your prospects will join you in your business.

Period. End of story.

You MUST learn how to do it, and learn NOW! Or you and your business will endlessly suffer the dead-downline blues.

In addition to what you already do with the items above, another strategy you want to MASTER is the use of a newsletter... Kinda like this one maybe?

And it's definitely not as hard as you think to set up.

You don't even need to be an "expert" yet, to start building a list of loyal readers who will learn to like you, trust you, and maybe even someday, join you.