Become The Hunted Instead Of the Hunter

Become The Hunted Instead Of The Hunter.

Wow, what a day!

My friends Brad & Amber just bought a nice 1.3 acres of Texas hill country property just south of Austin.

Man... Gorgeous!

A beautiful vista in the back over-looking the hills. A golf course in the works. A small lake stocked with bass and his next door neighbor is the Ambassador to Mexico!

Anyway, we took my truck out there because I've got my eye on the lot right next to theirs, and made a day trip of it.

These two kids just got married recently and after noticing the fantastic ring on Amber's finger, I asked her where they got it.

"Americu's Diamond" was the answer, which turned out to be the perfect inspiration for this article.
"Becoming the hunted instead of the hunter"

What does a jewelry store have to do with networking you ask?

Well ordinarily not much, but THIS store does because of HOW they build their business.

For as many years as I can remember, Americus has been advertising a late-night 30 minute diamond grading course on the local cable channels here in town.

They have NOT been advertising their diamonds for Valentine's Day, anniversaries, etc, etc, etc.

In fact, they weren't advertising their diamonds at all!

What they WERE doing, was advertising this free course which will teach you, the viewer, how to select and grade a diamond yourself, so you know if you're really getting a deal or not when you DO decide to go shopping where ever that may be.

Do you see what they have done here?

Do you see how smart these guys are?

Instead of positioning themselves as just another jewelry peddler, they have positioned themselves as EXPERTS, who freely GIVE their help and guidance which then builds TRUST and a RELATIONSHIP with their viewers.

"I don't want your money now. I want to help you first."

The end result:

THEY DESTROYED the competition. I mean CLOBBERED THEM!
Americu's Diamond is now the largest diamond dealer in the entire country!!!

The moral of the story is this:

When your audience sees you as an expert who wants to help, instead of a sales person after a dollar, they will GLADLY come STRAIGHT TO YOU, as soon as they ARE ready to make a purchase.

Experts never have to advertise. They ALWAYS have a line of eager customers waiting outside their door.

It's the greedy, short-sighted, selfish bunch who have to hawk their wares day-in and day-out.

Stop advertising your opportunity, and start advertising your expertise and your knowledge.

In the phone scripts you use. The sizzle calls you plug your leads into. The emails you send.

Then conference calls you hold. The cover letters you write.

EVERYTHING you say or do needs to enhance your position as an expert and a leader who can show your prospect Bill EXACTLY how to get what he really wants.

Because THAT reason, and ONLY THAT reason is why your prospects will join you in your business.

Period. End of story.

You MUST learn how to do it, and learn NOW! Or you and your business will endlessly suffer the dead-downline blues.

In addition to what you already do with the items above, another strategy you want to MASTER is the use of a newsletter... Kinda like this one maybe?

And it's definitely not as hard as you think to set up.

You don't even need to be an "expert" yet, to start building a list of loyal readers who will learn to like you, trust you, and maybe even someday, join you.

A GREAT MLM TIP

Great Two Envelope Technique For Closing

Two envelopes that you can use to get instant presentations.

When approaching a prospect, have two envelopes ready.
On the outside of one envelope, write the word:

"Interested."

On the outside of the other envelope, write the words:

"Not Interested."

If the prospect is not interested in attending an
opportunity meeting, hearing about your business, or
reviewing a pre-approach package, look at your two
envelopes and give him the envelope marked, "Not
Interested."

The prospect might be curious enough about what is
inside the other envelope to change his mind and ask
for a presentation.

If the prospect is truly not interested, he can review
the contents of the "Not Interested" envelope at his
leisure. You can place some discounted coupons for your
product or service in this envelope, or maybe put in a
letter asking for referrals.

What can you put into the "Interested" envelope?

Use your imagination.

You could have an application, a catalog, testimonials,
a getting started CD, samples, or maybe coupons for
free training. The point of the exercise is that most
prospects want what is inside the "Interested"
envelope.

This is also a good technique to help you close at
opportunity meetings.

Master Marketer - Business Development Specialist
Ankur Agarwal
+91-9910461803

My Personal and Professional Mission:

In addition to building my Network Marketing businesses, I'm dedicated to helping eager and serious Network Marketers who truly have a want, need and desire to be successful by giving them the cutting-edge tools and techniques that are not being taught by their Network Marketing companies.

Lesson : Leave Your Warm Market Alone

When I got involved in Network Marketing nearly 2 years ago, the first thing that my upline told me to do was make up a list of 100 friends and family members. That's where I was going to find my "business builders".

I'm sure that you were probably told the same thing too. In fact, nearly every network marketing company still teaches this old and outdated method of business building to their distributors.

As always, I'm here to tell you the truth about what it takes to build a massively successful Network Marketing business. Here are some essential FACTS that you absolutely need to know:

Lesson one: Leave your family and friends alone.

• "Warm market" business building statistics in Network Marketing have been tracked for over 25 years; the results never change. Distributors that focus on building a downline with their "warm market" have a success rate of .013. Yes, you read that correctly; that's about 1%.

• There are thousands, even hundreds of thousands of "ideal" prospects for your products, services and business opportunity out there. Your family and friends are probably not the best candidates. Your "ideal" prospects are those who come to you, ready to buy your products and join your business opportunity when you position yourself as an expert in your field (more about that later). Don't try to convince or persuade family members, friends, and co-workers to join you. The right people will come to you in greater numbers than you can handle.

• Network marketing pros DO NOT bother their family and friends. No joke! They know how to easily get more eager business builders and product users to come to them in droves with credit card in hand, ready to do business. This is a closely guarded strategy called "positioning" that took me 18 years to discover. The exciting truth is...anyone can learn how to do the same thing!
The last and probably the most important tidbit I'll leave you with is...
• The new generation of high earning Network Marketers don't use "warm market" techniques. They don't approach their family and friends. They don't do hotel meetings, 3 way calls with their upline, home parties, or buy $5 magic leads. Rather, they leverage themselves inexpensively with the latest marketing know-how that many wildly successful traditional companies use to build enormous national client bases.
This information may surprise you, it certainly did me when I first read it. More to come in my next Network Marketing News Brief.

Master Marketer - Business Development Specialist
Ankur Agarwal
+91-9910461803

My Personal and Professional Mission:

In addition to building my Network Marketing businesses, I'm dedicated to helping eager and serious Network Marketers who truly have a want, need and desire to be successful by giving them the cutting-edge tools and techniques that are not being taught by their Network Marketing companies.